Add On Data to Your Radius Report
Need to go beyond the basic demographics? We’ve got you covered with data add ons.
Add-On |
Turnaround & Price |
Details |
Traffic counts & map
|
Instant delivery
|
The only time that you are happy about lots of traffic is when it’s right outside of your business’ door. You can add the most current year estimates from Kalibrate. We use Kalibrate data because:
|
Population projections
|
Instant delivery
|
Every Radius Report includes county population projections, but some businesses want radius-level population projections as well. We use historical Census data and collaborate with a private data vendor to bring you these population projections. |
More than 3 radius distances
|
Instant delivery
|
For some locations, 3 radius distances just aren’t enough, so you can get data for up to 6 radiuses in 1 report. |
Three drive times
|
1 business day
|
If drive times are key to your business, consider getting demographic data for travel sheds (e.g. 5 minutes, 10 minutes and 15 minutes) instead of radiuses (5 miles, 10 miles and 15 miles). We need an extra day to generate drive time polygons and load them into our system, so you’ll get your report in 2 business days instead of 1 business day. |
Custom area instead of radiuses
|
1 business day
|
If you email us a map image with your area of interest drawn on it (or even better, a spatial file), you can get a report with demographics for your custom area instead of for radiuses. Contact Kristen to talk about this option. |
Competitor list & map
|
1-2 business days
—— 1 Business Day Industries:
Other Industries have a 2 business day turn around. —— |
If you are interested in current competitor locations for 1 type of business, you can get a map image, an online interactive map, and an Excel spreadsheet with competitor locations. We typically purchase competitor location data from private vendors depending on your industry. Then we run intersection calculations to only display the locations that intersect your largest radius distance in your maps. Our vendors may not have all data fields for all companies, and there are probably some companies that you'll want to remove from your list. We call this data a good starting point, because business records often don't reflect brand new businesses and can be out of date. That said, our clients tell us that these lists of businesses are good starting points for understanding their areas of interest & their market. If you need a competitor list for a large radius, you'll get up to 100 competitors. If you need more than 100 competitors, please contact us. Click here to see a sample of a Competitor List. |
Custom Calculations
|
1 business day
|
If you must have demographic data that’s above and beyond the most popular data points in our Radius Report, our team can do custom manual calculations and add the results to your report. Some popular custom calculations are health insurance, vehicles available, mean or average income, employment, language, median age, and veterans. Contact Kristen with questions. Click here to view our sample with Health Insurance Coverage. |
Retail Gap report
|
1 business day
|
The Retail Gap report will help you view the difference between the total market potential estimates and the customer spending. A negative number, or "Leakage,” indicates that local consumers are spending their retail dollars out of the area where they live. A positive number, or “Surplus,” indicates that the area is drawing in (and selling to) consumers that are not local. Here you may view our Sample Retail Gap Report. |
Point of Interest Map
|
1 business day
|
With the point of interest map you can quickly visualize nearby major retail brands and attractions around your location. Add the Point of Interest map in your report to effortlessly share with prospective clients or tenants for property evaluation, market analysis, or development. Click here to view a sample of our Point of Interest Map. |
