Add On Data to Your Radius Report

Need to go beyond the basic demographics? We’ve got you covered with data add ons.

Add-On	Price	Turnaround	Details
Traffic counts & map Click to see a sample	+$50	Instant delivery	The only time that you are happy about lots of traffic is when it’s right outside of your business’ door. You can add the most current year estimates from Kalibrate. We use Kalibrate data because: Kalibrate sources their data from public & private data sources. This means that for certain areas, they have more traffic counts than the public data sources alone. Kalibrate’s data are consistent across states. If you need a Radius Report in New York city where you want to see traffic counts for both New York and New Jersey, your traffic data will be consistent rather than using 2016 New York data versus 2018 New Jersey data. If the Kalibrate traffic data doesn’t have enough current traffic counts for a particularly rural area, then we double-check with either the Federal Highway Administration dataset or the state Department of Transportation datasets. So you get the best of both worlds – current data from a private data source supplemented by government data when appropriate.
Population projections	+$25	Instant delivery	Every Radius Report includes county population projections, but some businesses want radius-level population projections as well. We use historical Census data and collaborate with a private data vendor to bring you these population projections.
More than 3 radius distances	+$50	Instant delivery	For some locations, 3 radius distances just aren’t enough, so you can get data for up to 6 radiuses in 1 report.
Three drive times instead of radius distances	+$50	1 business day	If drive times are key to your business, consider getting demographic data for travel sheds (e.g. 5 minutes, 10 minutes and 15 minutes) instead of radiuses (5 miles, 10 miles and 15 miles). We need an extra day to generate drive time polygons and load them into our system, so you’ll get your report in 2 business days instead of 1 business day.
Custom area instead of radiuses	+$50	1 business day	If you email us a map image with your area of interest drawn on it (or even better, a spatial file), you can get a report with demographics for your custom area instead of for radiuses. Contact Kristen to talk about this option.
Competitor list & map	+$199	1 business day	If you are interested in current competitor locations for 1 type of business, you can get a map image, an online, interactive map and an Excel spreadsheet with competitor locations. We typically purchase competitor location data from private vendors depending on your industry. Then we run intersection calculations to only display the locations that intersect your largest radius distance in your maps.
Custom Calculations	+$100	1 business day	If you must have demographic data that’s above and beyond the most popular data points in our Radius Report, our team can do custom manual calculations and add the results to your report. Some popular custom calculations are health insurance, vehicles available, mean or average income, employment, language, median age, and veterans. Contact Kristen with questions.
Retail Gap report	+$99	1 business day	The Retail Gap report will help you view the difference between the total market potential estimates and the customer spending. A negative value for the retail gap indicates a general over-supply of retail products sold in the area, whereas a positive value represents a surplus of demand. Here you may view our Sample Retail Gap Report.

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