Add On Data to Your Radius Report

Add-On

Turnaround & Price

Details

Traffic counts & map

Instant delivery

+$50

The only time that you are happy about lots of traffic is when it’s right outside of your business’ door. You can add the most current year estimates from Kalibrate. We use Kalibrate data because: 

1. Kalibrate sources their data from public & private data sources. This means that for certain areas, they have more traffic counts than the public data sources alone. 
2. Kalibrate’s data are consistent across states. If you need a Radius Report in New York city where you want to see traffic counts for both New York and New Jersey, your traffic data will be consistent rather than using 2016 New York data versus 2018 New Jersey data. If the Kalibrate traffic data doesn’t have enough current traffic counts for a particularly rural area, then we double-check with either the Federal Highway Administration dataset or the state Department of Transportation datasets. So you get the best of both worlds – current data from a private data source supplemented by government data when appropriate.

Click here to see a sample of the Traffic Counts map.

Population projections

Instant delivery

+$25

Every Radius Report includes county population projections, but some businesses want radius-level population projections as well. We use historical Census data and collaborate with a private data vendor to bring you these population projections.

Click here to see a sample of the Population Projections.

More than 3 radius distances

Instant delivery

+$25

For some locations, 3 radius distances just aren’t enough, so you can get data for up to 6 radiuses in 1 report. 

Click here to see a sample with more than 3 distances.

Three drive times

1 business day

+$50

If drive times are key to your business, consider getting demographic data for travel sheds (e.g. 5 minutes, 10 minutes and 15 minutes) instead of radiuses (5 miles, 10 miles and 15 miles). We need an extra day to generate drive time polygons and load them into our system, so you’ll get your report in 2 business days instead of 1 business day. 

Click here to see a sample Drive Times report.

Custom area instead of radiuses

1 business day

+$50

If you email us a map image with your area of interest drawn on it (or even better, a spatial file), you can get a report with demographics for your custom area instead of for radiuses. Contact Kristen to talk about this option.

Click here to see a sample of a Custom Area report.

Competitor list & map 

1-2 business days

+$199

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1 Business Day Industries:

• Assisted Living & Nursing Homes
• Car Washes
• Convenience Stores
• Dentists
• General Physicians
• Gyms
• Nail Salons
• Pharmacies
• Restaurants
• Schools
• Self Storage
• Veterinary Clinics

Other Industries have a 2 business day turn around.

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If you are interested in current competitor locations for 1 type of business, you can get a map image, an online interactive map, and an Excel spreadsheet with competitor locations. We typically purchase competitor location data from private vendors depending on your industry. Then we run intersection calculations to only display the locations that intersect your largest radius distance in your maps.

Our vendors may not have all data fields for all companies, and there are probably some companies that you'll want to remove from your list. We call this data a good starting point, because business records often don't reflect brand new businesses and can be out of date. That said, our clients tell us that these lists of businesses are good starting points for understanding their areas of interest & their market.

If you need a competitor list for a large radius, you'll get up to 100 competitors. If you need more than 100 competitors, please contact us.

Click here to see a sample of a Competitor List.

Custom Calculations

1 business day

+$100

If you must have demographic data that’s above and beyond the most popular data points in our Radius Report, our team can do custom manual calculations and add the results to your report. Some popular custom calculations are health insurance, vehicles available, mean or average income, employment, language, median age, and veterans.  Contact Kristen with questions.

Click here to view our sample with Health Insurance Coverage.

Retail Gap report

1 business day

+$99

The Retail Gap report will help you view the difference between the total market potential estimates and the customer spending.

A negative number, or "Leakage,” indicates that local consumers are spending their retail dollars out of the area where they live.

A positive number, or “Surplus,” indicates that the area is drawing in (and selling to) consumers that are not local.

Here you may view our Sample Retail Gap Report.